Contemplating that just two decades ago our current use of smartphones would have actually seemed like pure science fiction, we have come quite a long way in terms of innovation in the mobile industry.
One of the largest changes we will see in our mobile use is probably going to derive from the latest new smartphone technology, which will conform to the growth of a whole brand new generation of networks: needless to say, we are talking about 5G, whose release is now simply imminent and expected within the next year. As the Telecom Italia board are obviously aware of, having openly supported the research into this tremendous breakthrough, this type of connection will take us almost instantaneous speeds, and a much greater reliability as well. The innovation in mobile technology that will allow users to retrieve this network will mean that you will be able to stream your favourite movie in high quality in simply seconds, so simply think of the outcome it will actually have in professional settings such as cloud data sharing or video meetings! Even further, with such reliable internet, things like remote surgery and driverless cars will soon be possible.
With an increasingly faster trend of new features in smartphone innovation, it comes at no surprise that men and women want to invariably be up to date with the latest innovation. However, countless phone contracts are set over an extended period of time, which is generally longer than the fast rhythm of the new technology in mobile phones being launched, leaving users tied to a contract for a device that is slowly becoming obsolete. For this reason, the Giffgaff leadership team actually have filled a gap in the market with accommodating contracts and SIM-only plans, meaning that customers can alter their commitment each month based on their needs and circumstance, at no additional cost. In a society with such fast developments, it comes at no surprise that such flexibility is welcomed positively by customers, especially among the younger generations.
While they have actually not been around for that long, the brief history of mobile phones has absolutely observed a whole transformation since the advent of social media networking. The spectacular popularity of these platforms has not gone unnoticed to service providers, with illustrations like the Voxi method which enables unlimited use of data when using social media – a feature that is obviously aimed at the younger generations, who are setting the general trends of internet usage. This goes to show how the most innovative smartphone companies are adapting to user-driven phenomena, and adjusting their products and provider to what their customer will want: if sharing pictures and keeping up to date with the internet is more renowned than phone calls, both technological advances and providers are transforming to satisfy these needs, with better cameras and social media oriented data plans.